WHO ELSE? new FEFCO campaign
FEFCO has just launched a new WHO ELSE? campaign with a set of posts promoting circular solutions for the environment, business and Europe.
The campaign highlights that corrugated cardboard combines efficiency and circularity. It keeps valuable materials in the loop through recycling, enabling the Green Deal. It underpins the supply chain by protecting billions of journeys around Europe each year.
The Circular Economy is business as usual for the Corrugated Packaging Industry. After all, today’s corrugated packaging is perfectly circular: it’s 100% recyclable, bio-based and biodegradable. In fact, corrugated packaging is one of the most recycled paper products in practice today, with a well-established market for secondary raw materials. Efficient recycling processes allow fibres to be reused for new packaging. Recycled paper provides 88% of the raw material for new corrugated boxes – ensuring the continuous life of the fibres while making a valuable contribution to our economy.
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